CHARMING, or in long – the European Training Network for Chemical Engineering Immersive Learning – develops the theoretical framework as well as specific prototypes for immersive learning in the domain of science and technology, in particular for chemistry and chemical engineering knowledge. In the below CHARMING policy brief, we review the advantages and challenges of these new technologies for application in schools, higher education and industry, with a special focus on chemistry and chemical engineering learning. We also present some recommendations to further enhance the beneficial application of immersive tools.